This Privacy Policy explains how Equi Table Meadow (“SkyTrail”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you visit our website, read our content, contact us, or request our services.
Who we are (Data Controller)
Equi Table Meadow, 555 Alexa Causeway, Huntbury, HD9 4DH, United Kingdom. Email: [email protected] • Phone: +44 7805 520889. For the purposes of applicable data protection laws (including the UK GDPR/EU GDPR), SkyTrail is the controller of your personal data when you interact with our website and services.
Scope
This Policy applies to personal information processed through our website and related digital properties where it is linked. If you become a paying customer, additional service-specific terms may apply and will be shared during booking.
Personal data we collect
- Contact and inquiry data — name, email, phone, and message content submitted via our contact form or by email/phone.
- Trip preference data — destinations, dates, group size, interests, accessibility needs you choose to provide when requesting an itinerary.
- Transactional and booking data — if you book with us (handled via secure providers), including itinerary details, payments (processed by payment processors; we do not store full card numbers), invoices, and correspondence.
- Usage and device data — IP address, browser type, operating system, referring URLs, pages viewed, and interactions collected via cookies and analytics tools (e.g., Google Analytics) to improve performance and content.
- Marketing and communications data — your preferences in receiving communications, and engagement with our emails (if subscribed).
Cookies and similar technologies
We use cookies and similar technologies to run the site, analyze usage, and, where permitted, personalize content or measure marketing performance. You can manage your choices via the cookie banner on our site or through your browser settings.
How we use personal data
- Provide, maintain, and improve our website and services.
- Respond to inquiries, prepare quotes, and deliver itineraries.
- Process payments and manage bookings, confirmations, and support.
- Analyze performance and optimize content, security, and user experience.
- Deliver marketing communications where permitted and manage preferences.
- Comply with legal obligations (tax, accounting, risk management, fraud prevention).
Lawful bases (GDPR/UK GDPR)
- Contract — to provide quotes and deliver travel services you request.
- Legitimate interests — to secure and improve our site, prevent fraud, and understand aggregated usage.
- Consent — for non-essential cookies/marketing and where required by law.
- Legal obligation — tax, accounting, and compliance requirements.
Sharing and disclosure
We share personal data with:
- Service providers — hosting, IT, analytics (Google), marketing measurement (Meta/Facebook), payment processors, and operational tools under contracts that protect your data.
- Travel partners — vetted guides, hotels, transport providers strictly as needed to fulfill your booking.
- Authorities or legal advisers — when required by law or to protect rights, safety, or security.
- Business transfers — in connection with a merger, acquisition, or asset sale, subject to confidentiality safeguards.
We do not sell personal data.
International transfers
Where data is transferred outside the UK/EEA, we implement appropriate safeguards such as adequacy decisions, Standard Contractual Clauses (SCCs), and risk assessments as applicable.
Data retention
We keep personal data only as long as necessary for the purposes set out above, including to satisfy legal, accounting, or reporting requirements. Inquiry data is typically retained up to 24 months; booking and invoicing records are retained according to statutory requirements (often 6–7 years in the UK).
Security
We employ technical and organizational measures appropriate to the risk, including access controls, encryption in transit, secure configurations, and vendor due diligence. No system is perfectly secure; we strive to continuously improve.
Your privacy rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing; to data portability; and to withdraw consent at any time (without affecting prior processing). You may also lodge a complaint with your data protection authority (e.g., the UK ICO).
To exercise rights, contact us at [email protected]. We may need to verify your identity and clarify scope.
Children’s privacy
Our website is not directed to children. We do not knowingly collect personal information from children without appropriate consent in compliance with applicable law.
Changes to this Policy
We may update this Policy from time to time. We will post the updated version on this page and update the “Updated” badge above. Material changes may be communicated by additional notice.
Contact us
Controller: Equi Table Meadow • 555 Alexa Causeway, Huntbury, HD9 4DH, UK
Email: [email protected] • Phone: +44 7805 520889